I love this concept. I love the body type being athletic and not just thin, the unique shape of her breasts, everything. It's a unique take on Venus and I'm really glad I got the opportunity to see it.
I think it could be a play on how Venus is the Goddess of love and beauty, and how the one can create the other. Love (the heart) is ultimately the power source of beauty (the rose). Or something like that... I have no idea what the artist's real intention was, or maybe there was no specific intent